How do you make the biggest technology decision your company has ever made by migrating off of Patreon without:

• Losing revenue
• Creating friction or confusion
• Interrupting your subscribers’ spiritual journeys

Those were the exact questions facing The Bible Recap prior to beginning their migration of over 10K subscribers from Patreon to Supercast. Less than one year later, their subscription audience is growing at 6X the rate it was on Patreon and they’re earning 25% more per subscriber.

Here's how they did it.

A New Beginning: Seeking Growth Beyond Patreon

The Bible Recap, created and hosted by Tara-Leigh Cobble, is a beloved short-form podcast that has guided listeners on a daily chronological journey through the Bible, episode by episode. With hundreds of thousands tuning in each day and over 375 million downloads, it quickly became a top-10 show in the Religion & Spirituality category.

The show’s subscription community, the RECAPtains, also flourished, growing to 10,000 members and propelling The Bible Recap to #24 on Patreon's top creator list in 2023. 

Why Make a Move? Accelerated Growth and Greater Ownership

Despite their success, the TBR team realized they needed more. In Supercast, they saw the potential for:

• Faster Growth: A frictionless sign-up that could convert new subscribers faster.
• A Better Subscriber Experience: A user-friendly, podcast-first experience.
• True Partnership: Growth advice and personalized support from a responsive team.
• More Ownership: Direct relationships with subscribers, with no middleman controlling their financial future.
• Lower Fees: A more favorable fee structure would enable them to keep more.

However, one major concern loomed: How could they move platforms without losing any of their 10,000 subscribers or disrupting their spiritual journeys?

The Migration Challenge: Moving Without Losing

To tackle these challenges, The Bible Recap team, in partnership with Supercast, devised a comprehensive migration plan focused on three key areas:

1. Personalized Migration for Each Subscriber:
   The TBR team recognized the importance of acknowledging their subscribers’ loyalty. Using Supercast’s migration tools and templates, they were able to offer personalized migration plans tailored to each subscriber’s existing Patreon subscription, preserving their current pricing and honoring any remaining credits in just a few clicks. This approach ensured no disruption and reinforced subscriber loyalty.
2. Mission-Driven Communication:
   Understanding that their audience viewed supporting the show as part of their spiritual journey, the TBR team crafted a heartfelt video message from Tara-Leigh explaining the reasons for the move, detailing the benefits for subscribers, and emphasizing the podcast’s mission. This transparency helped subscribers feel valued and ensured they understood the significance of their continued support. Moreover, it created excitement for the upgraded experience!
3. Migration Timing:
   Timing the migration with the start of the New Testament in October, a significant content milestone, further ensured a seamless transition.

The Outcome: Growth and Financial Independence

The strategic migration not only prevented subscriber loss but significantly accelerated growth. With Supercast, The Bible Recap:

• Grew new subscribers at a rate 6X faster than on Patreon
  

• Earned 25% more per subscriber through Supercast’s flat fee structure combined with voluntary tier upgrades from migrating subscribers
• Gained 100% ownership of subscriber credit cards, eliminating Patreon as a middleman, and securing their financial independence forever. It also gave them much more control over branding and experience.

A Thriving Future: The Power of a Strong Partnership

Reflecting on the successful transition, Casey Helmick, who leads operations for The Bible Recap, expressed their satisfaction:

“You guys have made this as simple as it possibly could be. Our only regret is that we didn’t do the migration within a faster time frame.”

With a stronger platform and a more engaged community, The Bible Recap is well-positioned to continue its mission of helping millions around the world read, understand, and love the Bible for years to come. Their experience with Supercast serves as a testament to the power of choosing the right partner to support growth and foster deeper connections with subscribers.

A Seamless Migration is Just The Beginning

We've completed over 50+ large migrations from Patreon and other platforms.

Switch to Supercast and unlock a higher rate of growth, just like The Bible Recap, FoundMyFitness, Huberman Lab, Hidden Forces and Canadaland.

Book a free migration strategy session with our creator partnerships team.